We went through a period where BLM was used to make a positive statement. Now we have created our brand of BLM designs, to recapture the message that: “A Black Youth’s Mind, Is a Terrible Thing to Waste.” We hope to inspire a generation of young people to take pride in who you are, by wearing their movement. Portions of our profits will fund our 1 Building Project, to reinvest back into black and disadvantaged communities.